Category Archives: News

DeKALB unveils new look while supporting same commitment

Written By Teresa Schell

Strategic Marketing Partners, LLC

At DeKALB Molded Plastics, there is no such thing as standing still. If you’re not moving forward, you’re falling behind. Best practices and continuous improvement are in a state of perpetual motion.

DeKALB is pleased to share with you their new brand! After much research, serious analysis and consideration, DeKALB made a decision on a new look and image for the organization. While the look is new, DeKALB’s commitment as a world-class supplier of structural plastic parts remains the same.

The branding project was launched for three main reasons. First, DeKALB recognized the need to update their look and image. The current logo was designed 30 years ago, dating the company in its red, white and blue colors. The new green logo more accurately represents the company’s steadfastness to recyclability where some products are produced with 100% recyclable material; designating DeKALB as an environmentally responsible structural plastics supplier. Additionally, the ‘wedge’ points in a direction of forward trajectory as the company enters a new stage of success. Secondly, DeKALB strives to incorporate alignment with their new tagline “Committed to Your Solutions” as the company’s effort and dedication to addressing customers’ challenges. The adopted new tagline was a result of profiling the marketplace with the use of an internal/external SWOT analysis. Overwhelming comments from customers indicated that DeKALB ‘goes the extra mile’, “DeKALB is a reliable supplier’, and ‘DeKALB goes to great lengths to ensure our product needs are met’. And finally, DeKALB wanted to establish a comprehensive, coordinated approach to the deployment of the new branding efforts through additional media channels, including the website, with a continuous message.

DeKALB Molded Plastics is adopting this new logo and brand to more accurately reflect feedback from the DeKALB employees and customers surveyed; who described DeKALB as efficient, compassionate and experienced. Embracing this new brand, DeKALB’s message is to encapsulate not only the capabilities of the company but the level of commitment engaged in every professional relationship.

As recently quoted in Plastics Business magazine as the cover-featured article, President, Rick Walters believes in establishing a personal, emotional connection that speaks integrity and genuine respect for the customer’s needs because the customer finds value in that attitude. The marketing message and brand identity reflects that core value.

If you’re fortunate enough to work with DeKALB Molded Plastics as a customer, vendor or business associate, consider yourself a part of a culture that welcomes new ideas and procedures to support the growth of the company. DeKALB won’t rest on past accomplishments; they’re committed to overcoming inconveniences and serving with dedication now and in the future.

Dekalb Logo - Old to New

Welcome Mike Campbell to DeKALB Molded Plastics

It is my pleasure to announce that Mike Campbell joined our company on August 2, 2010 as Improvement Engineer. He is directly responsible for the maintenance, set-up and tooling operations at DeKALB Molded Plastics.

Mike brings with him over 20 years of experience in the plastics industry. He has worked for several companies in our industry, such as Fort Wayne Plastic (1991-1998) and Orbis Materials Handling Group (1998-2009). Most recently, he has working for Portola Packaging Inc. as the Maintenance, Tooling, and Processing Supervisor.

He is currently pursuing a degree in Industrial Management.

Kassy Davis

Human Resource Manager

Kassy Davis Earns Certification as a Senior Professional in Human Resources

Butler, IN (July 19, 2010) — Kassy Davis, Human Resource Manager, DeKALB Molded Plastics recently earned certification as a Senior Professional in Human Resources (SPHR).

Kassy DavisThe certification, awarded by the HR Certification Institute, signifies that Kassy Davis possesses the theoretical knowledge and practical experience in human resource management necessary to pass a rigorous examination demonstrating a mastery of the field.

“Certification as a human resource professional clearly demonstrates a commitment to personal excellence and to the human resource profession,” said Mary Power, CAE, Executive Director of the HR Certification Institute.

To become certified, an applicant must pass a comprehensive examination and demonstrate a strong background of professional human resource experience.

The HR Certification Institute is the credentialing body for human resource professionals and is affiliated with the Society for Human Resource Management (SHRM), the world’s largest organization dedicated exclusively to the human resource profession. The Institute’s purpose is to promote the establishment of professional standards and to recognize professionals who meet those standards.